Behavioural Science is diverse in its practice.Yes BI is behaviour-centred. Some use existing behavioural models to understand those behaviours. However no model can be applied to all…Dec 21, 20221Dec 21, 20221
Why I, a woman, man or others, do not want to cook everydayJayu, could you make the dosa today?Apr 6, 2021Apr 6, 2021
Balancing Mental Health And Productivity When You Are Your Own Boss“It’s exhilarating to come closer and closer to self-discipline. You make your body go and everything hurts; then you look back in awe at…Feb 4, 2021Feb 4, 2021
Lockdown now, then what?Influencing pandemic behaviours — Taking learnings from behavioural sciences this article shows a way for individuals & policymakers alike.Apr 20, 2020Apr 20, 2020
Being productive while working from homeIt is not easy to work from home. I have been an independent collaborator working from home for over two years now. And it took me a good…Mar 18, 2020Mar 18, 2020
One way to map systems for complex problem solvingThere are two types of thinking. It is possible that all of us can be bucketed into either of the two. We are either modular thinkers or…May 31, 2019May 31, 2019
What is in a Surname?I was brought up with this caution to not give away my original name and address to any stranger. Back in the 90s and early 2000s in south…Apr 10, 2019Apr 10, 2019
Published inInsomanywordsDesign Thinking Using Behavioural ScienceThe scope of what design is is as broad as this expanse. By and large, it is safe to say that design is anything tangible or non-tangible…Sep 7, 2018Sep 7, 2018